Vehicle Tracking System

Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 GSM AND GPS BASED VEHICLE LOCATION AND TRACKING SYSTEM 1 Baburao Kodavati, 2 V. K. Raju, 3S. Srinivasa Rao, 4A. V. Prabu, 5T. Appa Rao, 6 Dr. Y. V. Narayana 1. Asst. Prof in ECE Dept, 2. Asso. Prof in ECE Dept 3. HOD of ECE Dept 4. Lecturar in AE&IE Dept,5.. Asst. Prof in EE Dept. 6. Principal 1,2,&4,5- Gandhi Institute Of Engg & Technology , Gunupur,Rayagada,Orissa-765022,India 3. IACREC,rayagada,Orissa. . TEC, Jonnalagadda(P), Narasaraopet-522601, Guntur(Dist), A. P. ABSTRACT: A vehicle tracking system combines the installation of an electronic device in a vehicle, or fleet of vehicles, with purpose-designed computer software to enable the owner or a third party to track the vehicle's location, collecting data in the process. Modern vehicle tracking systems co mmonly use Global Positioning System (GPS) technology for locating the vehicle, but other types of automatic vehicle location technology can also be used. Vehicle information can be viewed on electronic maps via the Internet or specialized software.In the main they are easy to steal, and the average motorist has very little knowledge of what it is all about. To avoid this kind of steal we are going to implement a system it provides more security to the vehicle. Existing System: In the previous system security lock and alarm is implemented in a car. If a burglar can break open the lock, then it becomes easy for the burglar to steal the car. And in old security system if the car is stolen then it is out of the owner control. User doesn’t have any awareness about the current location of the vehicle.The Proposed System: The RF transmitter is attached with the vehicle which has its own identification. This data will be continuously transmitted to the RF receiver connected to the m icrocontroller. This GPS will be location the position of vehicle and transmit that data to the microcontroller. Suppose the RF receiver not receiving signal from the transmitting unit, receiver unit send the signal to the microcontroller, from that we can identify the theft. If the vehicle is theft it automatically sends location of the vehicle to its owner as a SMS through GSM modem.This will be a much simpler and low cost technique compared to others. If a password like SMS is sent by the owner, it automatically stops the vehicle Keywords: Global Positioning System (GPS), RF receiver and transmitter, operations and maintenance center (OMC) and Gaussian minimum shift keying (GMSK). 1. INTRODUCTION: GSM and GPS based vehicle location and tracking system will provide effective, real time vehicle location, mapping and reporting this information value and adds by improving the level of service provided.A GPS-based vehicle tracking system will inform where your vehicle is and where it has been, how long it has been. The system uses geographic position and time information from the Global Positioning Satellites. The system has an â€Å"OnBoard Module† which resides in the vehicle to be tracked and a â€Å"Base Station† that monitors data from the various vehicles. The On-Board module consists of GPs receiver, a GSM modem www. ijera. com 616 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. jera. com Vol. 1, Issue 3, pp. 616-625 1. 1 Vehicle Tracking System: A vehicle tracking system combines the installation of an electronic device in a vehicle, or fleet of vehicles, with purposedesigned computer software at least at one operational base to enable the owner or a third party to track the vehicle's location, collecting data in the process from the field and deliver it to the base of operation. Modern vehicle tracking systems commonly use GPS or GLONASS technology for locating the vehicle, but other types of automatic vehicle location technology can also be used.Vehicle information can be viewed on electronic maps via the Internet or specialized software. Vehicle tracking systems are also popular in consumer vehicles as a theft prevention and retrieval device. Police can simply follow the signal emitted by the tracking system and locate the stolen vehicle. When used as a security system, a Vehicle Tracking System may serve as either an addition to or replacement for a traditional Car alarm. Some vehicle tracking systems make it possible to control vehicle remotely, including block doors or engine in case of emergency.The existence of vehicle tracking device then can be used to reduce the insurance cost. 1. 2 GSM Overview: Special Mobile), Global System for Mobile is the world's most Fig 1. GSM Modem Global system for mobile communication (GSM) is a globally accepted standard for digital cellular communication. GSM is the name of a standardization group established in 1982 to create a common European mobile telephone standard that would formulate specifications for a pan-European mobile cellular radio system operating at 900 MHz. A GSM modem is a wireless modem that works with a GSM wireless network.A wireless modem behaves like a dial-up modem. The main difference between them is that a dial-up modem 2. GSM MODEM: 1. 3 GPS Overview: The Global Positioning System (GPS) is a space-based global navigation satellite system (GNSS) that provides reliable location and time information in all weather and at all times and anywhere on or near the Earth when and where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible by anyone with a GPS receiver.The GPS project was started in 1973 to overcome the limitations of previous navigation systems, integrating ideas from several predecessor s, including a number of classified engineering design studies from the 1960s. GPS was created and realized by the U. S. Department of Defense (USDOD) and was originally run with 24 satellites. It became fully operational in 1994. both consumers, who may benefit from the ability to roam and switch carriers without replacing phones, and also to network operators, who can choose equipment from many GSM equipment vendors. Communications or GSM (originally from Groupe opular standard for mobile telephone systems. The GSM Association estimates that 80% of the global mobile market uses the standard. [1] GSM is used by over 1. 5 billion people [2] across more than 212 countries and territories. [3] This ubiquity means that subscribers can use their phones throughout the world, enabled by international roaming arrangements between mobile network operators. GSM differs from its predecessor technologies in that both signaling and speech channels are digital, and thus GSM is considered a secon d generation (2G) mobile phone system. The GSM standard has been an advantage to www. jera. com 617 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 sends and receives data through a fixed telephone line while a wireless modem sends and receives data through radio waves. The working of GSM modem is based on commands, the commands always start with AT (which means ATtention) and finish with a character. For example, the dialing command is ATD; ATD3314629080; here the dialing command ends with semicolon.The AT commands are given to the GSM modem with the help of PC or controller. The GSM modem is serially interfaced with the controller with the help of MAX 232.. 2. 1 Circuit Diagram: GSM system. To achieve the basic definition of a new system a meeting was held in 1982 under the auspices of the Confer ence of European Posts and Telegraphs (CEPT). They formed a study group called the Groupe Special Mobile ( GSM ) to study and develop a pan-European public land mobile system. Several basic criteria that the new cellular technology would have to meet were set down for the new GSM system to meet.These included: good subjective speech quality, low terminal and service cost, support for international roaming, ability to support handheld terminals, support for range of new services and facilities, spectral efficiency, and finally ISDN compatibility. With the levels of under-capacity being projected for the analogue systems, this gave a real sense of urgency to the GSM development. Although decisions about the exact nature of the cellular technology were not taken at an early stage, all parties involved had been working toward a digital system. This decision was finally made in February 1987. This gave a variety of advantages.Greater levels of spectral efficiency could be gained, and in addition to this the use of digital circuitry would allow for higher levels of integration in the circuitry. This in turn would result in cheaper handsets with more features. Nevertheless Fig 2. GSM Modem Circuit Diagram significant hurdles still needed to be overcome. For example, many of the methods for encoding the speech within a sufficiently narrow bandwidth needed to be developed, and this posed a significant risk to the project. Nevertheless the GSM system had been started. Global usage:Originally GSM had been planned as a European system.However the first indication that the success of GSM was spreading further a field occurred when the Australian network provider, Telstra signed the GSM Memorandum of Understanding. New approaches: Neither of these approaches proved to be the long-term solution as cellular technology needed to be more efficient. With the experience gained from the NMT system, showing that it was possible to develop a system across national boundaries, and wi th the political situation in Europe lending itself to international cooperation it was decided to develop a new Pan-European System.Furthermore it was realized that economies of scale would bring significant benefits. This was the beginnings of the www. ijera. com 618 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 Frequencies:Originally it had been intended that GSM would operate on frequencies in the 900 MHz cellular band. In September 1993, the British operator Mercury One-to-One launched a network.Termed DCS 1800 it operated at frequencies in a new 1800 MHz band. By adopting new frequencies new operators and further competition was introduced into the market apart from allowing additional spectrum to be used and further increasing the overall capacity. This trend was followed in many countries , and soon the term DCS 1800 was dropped in favour of calling it GSM as it was purely the same cellular technology but operating on a different frequency band. In view of the higher frequency used the distances the signals travelled was slightly shorter but this was ompensated for by additional base stations. In the USA as well a portion of spectrum at 1900 MHz was allocated for cellular usage in 1994. The licensing body, the FCC, did not legislate which technology should be used, and accordingly this enabled GSM to gain a foothold in the US market. This system was known as PCS 1900 (Personal Communication System) Fig 3. GSM Network Elements The operations and maintenance center (OMC) is connected to all equipment in the switching system GSM provides recommendations, not and to the BSC. The implementation of OMC is called the operation and support system (OSS).The OSS is the functional entity from which the network operator monitors and controls the system. The purpose of OSS is to offer the customer cost-effective support for centralized, regional, and local operational and maintenance activities that are required for a GSM network. An important function of OSS is to provide a network overview and support the maintenance activities of different operation and maintenance organizations. requirements. The GSM specifications define the functions and interface requirements in detail but do not address the hardware.The reason for this is to limit the designers as little as possible but still to make it possible for the operators to buy equipment from different suppliers. The GSM network is divided into three major systems: the switching system (SS), the base station system (BSS), and the operation and support system (OSS). 3. THE GSM NETWORK: www. ijera. com 619 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 16-625 SPECIFICATIONS AND CHARACTERISTICS FOR GSM The specifications and characteristics for GSM ? frequency band—The frequency range specified for GSM is 1,850 to 1,990 MHz (mobile station to base station). ? duplex distance—The duplex distance is 80 MHz. Duplex distance is the distance between the uplink and downlink frequencies. A channel has two frequencies, 80 MHz apart. ? channel separation—The separation between adjacent carrier frequencies. In GSM, this is 200 kHz. ? modulation—Modulation is the process of sending a signal by changing the characteristics of a carrier frequency.This is done in GSM via Gaussian minimum shift keying (GMSK). ? transmission rate—GSM is a digital system with an over-the-air bit rate of 270 kbps. ? is used to send the position (Latitude and Longitude) of the vehicle from a remote place. The GPS modem will continuously give the data i. e. the latitude and longitude indicating the position of t he vehicle. The GPS modem gives many parameters as the output, but only the NMEA data coming out is read and displayed on to the LCD. The same data is sent to the mobile at the other end from where the position of the vehicle is demanded.An EEPROM is used to store the mobile number. The hardware interfaces to microcontroller are LCD display, GSM modem and GPS Receiver. The design uses RS-232 protocol modems for serial communication between the and the microcontroller. A serial driver IC is used for converting TTL voltage levels to RS-232 voltage levels. In the main they are easy to steal, and the average motorist has very little knowledge of what it is all about. To avoid this kind of steal we are going to implement this project which provides more security to the vehicle.When the request by user is sent to the number at the modem, the system automatically sends a return reply to that mobile indicating the position of RESULT 4. 1 GSM AND GPS BASED VECHICLE LOCATION AND TRACKING SYST EM Description Present project is designed using 8051 microcontroller in this Project it is proposed to design an embedded system which is used for tracking and positioning of any vehicle by using Global Positioning System (GPS) and Global system for mobile communication (GSM). the vehicle in terms of latitude and longitude from this information we can track our vehicles. 4. APPLICATIONS AND ADVANTAGES 4. . APPLICATIONS ? ? ? Stolen vehicle recovery . Field sevice management. It is used for food delivery and car rental companies. 4. 2 ADVANTAGES: In this project AT89S52 microcontroller is used for interfacing to various hardware peripherals. The current design is an embedded application, which will continuously monitor a moving Vehicle and report the status of the Vehicle on demand. For doing so an AT89S52 microcontroller is interfaced serially to a GSM Modem and GPS Receiver. A GSM modem ? From the remote place we can access the system. ? It provides more security than other system . www. ijera. om 620 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 ? By this we can position the vehicle in exact place. [8] Youjing Cui and Shuzhi Sam Ge,†Autonomous vehicle positioning with GPS in urban canyon environments†, IEEE TRANSACTIONS ON ROBOTICS AND AUTOMATION, vol. 19, NO. 1, pp 15-25, February 2003. BOOKS REFFERED Adler, R. B. , A. C. Smith, and R. L. Longani: â€Å"Introduction to Semiconductor Physics,† vol. , p. 78, Semiconductor Electronics Education Comitee, John Wiley & Sons, Inc. , New York ,1964. ? Jacob Millman Christos C. Halkias. : â€Å"Electronic Devices And Circuits†, Tata McGraw-Hill Publishing Company Ltd. Sep, 2003. ? Schade, O. H. : â€Å"Analysis of Rectifier Operation†, proc. IRE, vol. 31, pp. 341-361, July, 1943. ? Stout, M. B. : â€Å"Analysis of Rectifier Circuits†, Elec. Eng. , vol. 54, September, 1935. ? The 8051 Microcontroller and Embedded Systems using Assembly and C by Muhammad Ali Mazidi, Janice Gillispie, Rolin D. Mckinlay. ? Wireless communication and netwoking – JonW.Mark and Weihua Zhqung,PHI,2005. ? â€Å"Power Electronics† by M D Singh and K B Khanchandan ? â€Å"Linear Integrated Circuits† by D Roy Choudary & Shail Jain WEBSITES: ? http://en. wikipedia. org/wiki/Sevensegment_display ? http://www. gsm-modem. de/ ? http://www. datasheetsite. com/datasheet/MA X232 ? http://www. rentron. com/rf_remote_control. h tm ? http://www. atmel. com/dyn/resources/prod_d ocuments/doc0401. pdf APPENDIX: SOURCE CODE MAIN SOURCE CODE ? 5. CONCLUSION AND FUTURE SCOPE Vehicle tracking system is becoming increasingly important in large cities and it is more secured than other systems.Now a days vehicle thefting is rapidly increasing , with this we can have a good control in it. The veh icle can be turned off by only with a simple SMS. Since, now a days the cost of the vehicles are increasing they will not step back to offord it. This setup can be made more interactive by adding a display to show some basic information about the vehicle and also add emergency numbers which can be used in case of emergency. Upgrading this setup is very easy which makes it open to future requirements without the need of rebuilding everything from scratch, which also makes it more efficient.JOURNALS REFFERED: [1] MarkoWolf, AndreWeimerskirch, and ThomasWollinger, â€Å"State of the Art: Embedding security in vehicles†, Journal on Embedded Systems, Volume 2007, Article ID 74706. [2] J. -P. Hubaux, S. C Apkun, and J. Luo, â€Å"The security and privacy of smart vehicles,† IEEE Security & Privacy Magazine, vol. 2, no. 3, pp. 49–55, 2004. [3] Alison Brown, JacobGriesbach and Bruce Bockius, â€Å"GPS traking location based service using wrist watch GeoZigBee Sensorsâ € , Proceddings of ION NTM, 2007, Som Diego, pp 1-10, December 2007. [4] W. Stallings, â€Å"Cryptography and Network Security†, Prentice-Hall, Englewood Cliffs, NJ, USA, 4th edition, 2005. 5] Ingrid Verbourwhede, Frank Hoornaert, Joos Vandewalle, Hugo J. Deman â€Å"Security and performance optimization of a new DES†, IEEE Journal on Solid State ciruits, vol. 23, no. 3, pp 647656, 1999. [6] National Institute of Standards & Technology, â€Å"FIPS-46-3: Data Encryption Standard (DES),† October 1977, reaffirmed in October 1999. [7] Sinpyo Hong, Man Hyung Lee, Sun Hong Kwon, and Ho Hwan Chun, â€Å"A Car test for the estimation of GPS/INS alignment errors†, IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, VOL. 5, NO. 3, pp 208-218, SEPTEMBER 2004. #include #include†SERIAL. c† #include†LCD. † sbit rf=P2^0; sbit relay=P0^1; sbit motor=P0^0; unsigned char asc,ok[2],r[4],a,n[15],e[15],i,oxoa, a,m[20],j,temp[10],temp1[10]; void cmdwrt_lcd(unsigned char cmd); void serial_transmit(unsigned char *srstr); void command(unsigned char d[]); void serial_tx(unsigned char srda); www. ijera. com 621 | P a g e Baburao Kodavati, V. K. Raju, S. Srinivasa Rao, A. V. Prabu, T. Appa Rao, Dr. Y. V. Narayana/ International Journal of Engineering Research and Applications (IJERA) ISSN: 2248-9622 www. ijera. com Vol. 1, Issue 3, pp. 616-625 void delay1(); void gps() { do { do { oxoa = serial_rx(); }while(oxoa ! = 0x0A); for(i=0;i

Man Made Disaster Essay

Free and compulsory education to all children up to the age fourteen is constitutional commitment in India. The Parliament of India has recently passed Right to Education Act through which education has become fundamental right of all children of age group 6-14 year. The site – Education for All (EFA) in India presents up-to-date information regarding activities initiated in the field ofelementary education in India. It presents National Policy on Education (1986,NPE) & its Programme of Action (POA, 1994) as well as goals and objectives of Education for All in India. A separate section is devoted on to District Primary Education Programme(DPEP) in terms of its framework, planning methodology adopted in developing District Primary Education Plans. Sarva Shiksha Abhiyan (SSA), launched in 2001is the most recent initiatives of the Government of India, which presents its guidelines, planning methodology, data on elementary education created under District Information System for Education(DISE), list of districts covered, addresses of state implementation societies and outcome of the research studies conducted on schoolattendance, teachers absenteeism, out-of-school children, mid-day meal and many other aspects of elementary education in India. The site has got separate channel for Educational Management Information System (EMIS) and presents school, district and state report cards as well as elementary education in rural and urban India and DISE Flash Statistics and analysis of data in the form of Elementary Education in India: Progress towards UEE, Analytical Report for 2006-07 and previous years. In addition, district-specific information on key variables concerning all the aspects of universal elementary education (UEE) is also presented. The site presents recent activities towards Rastriya Madhyamik Shiksha Abhiyan (RMSA) which is the most recent initiative of Government of India to achieve the goal of universalisation of secondary education (USE). It has got separate channel for educational statistics and presents Selected Educational Statistics brought out by the Ministry of Human Resource Development (MHRD) for different years. In addition, the site also presents state and district-wise population(male, female & total, sex ratio, child sex ratio (o-6 year), density of population, population by religions, workers and non-workers and other such variables) and literacy rates (male, female & total, rural and urban areas and scheduled Castes and Scheduled Tribes) based on 2001 Census. It also presents book reviews, educational links, UNESCO-UIS software for educational planners and many important documents such as common school system, modules on district educational planning and projections and forecasting of population, enrolment and teachers all which are important for those interested in educational planning and administration. It has got a separate channel on educational planning covering training at district (DIET), block, cluster and national level.

Sandy Hook Elementary Paper

On December 14, 2012, 20-year-old Adam Lanza fatally shot twenty children and six adult staff members in a mass murder at Sandy Hook Elementary School in Newtown, Connecticut. It was the second deadliest mass shooting by a single person in American history, after the 2007 Virginia Tech Massacre. At some point before Adam Lanza, 20, arrived at school, he killed his mother Nancy Lanza. He grabbed three guns from the house – a semi-automatic AR-15 assault rifle and 2 pistols – and went to the elementary school wearing black fatigues and a military vest. Classes were under way at the school.Approximately 700 students were present (CNN, 2012). Earlier this year, the school principal, Dawn Lafferty, ordered a new security system installed that required visitors to be visibly identified and buzzed in. As part of the security system, the school locked its doors each day at 9:30 a. m. The door was locked when the gunman arrived. Authorities now know the gunman used â€Å"an ass ault weapon† to â€Å"literally (shoot) an entrance into the building (CNN, 2012). When Principal Lafferty heard loud pops, she, school psychologist Mary Sherlach and Vice Principal Natalie Hammond went out to investigate.Only Hammond returned from the hallway alive. She was wounded. At 9:30 a. m. , as announcements were read over the loudspeaker to the students, shots were heard across the school. Students described being ushered into bathrooms and closets by teachers after hearing the first shots (CNN, 2012). Lanza moved toward two classrooms of kindergartners and first-graders, police said. In one classroom was Lauren Rousseau, a substitute teacher who was filling in for a teacher out on maternity leave. The gunman shot all 14 students in the classroom, law enforcement officers said (CNN, 2012).In another classroom, Victoria Soto, 27, moved her first-grade students away from the door. The gunman burst in and shot her, according to the father of a surviving student. Six stu dents were killed in that classroom. At the police station, dispatchers began to take calls from inside the school. Officers say the first emergency call about the shooting came in at 9:30 a. m. Police and other first responders arrived on scene about 20 minutes after the first calls. Police report that no law enforcement officers discharged their weapons at any point.The gunman took his own life, police said. He took out a handgun and shot himself in a classroom as law enforcement officers approached, officials said. Twenty students, ages 6 and 7, and six adults were killed at the school. Police secured the building, ensuring no other shooters were on site. Police then escorted students and faculty out of the building to a nearby firehouse (CNN, 2012). As reports of the shooting made their way around town, frantic parents descended on the firehouse where the children had been taken.By nightfall, the firehouse became a gathering point for parents and family members whose loved ones would never walk out of the school (CNN, 2012). The shootings prompted renewed debate about gun control, the ban of certain types of semi-automatic firearms and magazines as well as the effect violent video games have on society. Senator Dianne Feinstein of California introduced legislation that would ban the sale and manufacture of 157 types of semi-automatic weapons, as well as magazines holding more than 10 rounds of ammunition.The goal of the bill, she said, is â€Å"to dry up the supply of these weapons over time. † Unfortunately Senator Feinstein’s bill was killed in the senate and no gun control laws passed (Steinhauer, 2013). The attention has also turned on restricting violent video games from being sold to children. Researchers found that typical college students who played violent video games for 20 minutes at a time for three consecutive days showed increasingly higher levels of aggressive behavior each day they played.Other researchers have conducted a com prehensive review of 136 articles reporting 381 effects involving over 130,000 participants around the world. These studies show that violent video games increase aggressive thoughts, angry feelings, physiological arousal (e. g. , heart rate, blood pressure), and aggressive behavior. Violent games also decrease helping behavior and feelings of empathy for others. The effects occurred for males and females of all ages, regardless of what country they lived in (Whitaker & Bushman, 2012). The effects of these games go beyond making players more aggressive.People who played first-person shooting games were more accurate than others when firing a realistic gun at a mannequin and more likely to aim for and hit the head. Gender is also an issue when it comes to violence. Males are largely responsible for more than 99% of mass shootings. Being a male does not mean that one will become a killer but being a male in a culture that has some measure of gender inequality and links masculinity wit h violence does make it likely. (Raskoff, 2013) To date, no women have perpetrated such mass killings using guns.Women are usually less socially isolated than men. They are raised to be more connected to others and to share their issues while men are encouraged to figure things out on their own and hold in their emotional distress. (Raskoff, 2013) Social class is also relevant when analyzing why these mass shootings occur. The shooters tend to be young men from middle or upper middle class backgrounds. This could explain the access they have to legal automatic weapons, along with their invisibility to law enforcement and the hyper visibility to the media.Vandalism or acting out behaviors are perceived and dealt with differently at the different social classes. Shootings occur much more in working class or poverty stricken. (Raskoff, 2013) According to recent research, a link has been suggested between anti-depressant pharmaceuticals, depression and violence. Antidepressants are supp osed to make people feel happier and more at ease, but a study has linked several prescription antidepressants to an increased risk of violent behavior, including physical assault and homicide. In addition, they can lead to addiction and serious withdrawal symptoms.The United Kingdom has banned nearly all antidepressants in kids in 2004 due to the increased risk of suicide. The United States, however, is still allowing big Pharmaceutical companies to rake in the profits from these deadly, mind-altering drugs (Dr. Mercola, 2008). Entertainment is also an issue when it comes to violence. According to the American Academy of Child and Adolescent Psychiatry, television programs display 812 violent acts per hour. Further, the typical American child will view more than 200,000 acts of violence, including 16,000 murders, before they turn 18 (Chou, 2013).According to Jane Brown, a professor at the University of North Carolina, The more violence children see in the media, the more violent vi deo games they play, the more likely they are to be aggressive in their own lives. She adds that watching the movie â€Å"Kill Bill† may not make people want to kill someone in real life, but young people who are naturally aggressive see violence in the media and think it's an appropriate way to solve conflict (Chou, 2013). There are many different factors that contribute to violence and we need to address them in order to curb the amount of murders and shootings in the United States.

Principles of marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Principles of marketing - Essay Example Sprite is a product of Coca Cola, and therefore, it is necessary to introduce the company briefly. The Coca Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. Presently, Coca Cola operates in more than 195 countries around the world. It has more than 30,000 employees working for its different SBU’s worldwide. One of the greatest strength of Coca Cola is its worldwide presence and excellent planning. The unique feature of Coca Cola is that they do not act like a MNC; they do business locally (The Coca Cola Company, 2012). Coca Cola have standardised their core product. They focus on the fact that the drink should taste the same in all the parts of the world. The statistics clearly signifies that Coca Cola’s strategies are following the right path leading to their production and licensing of about 3,500 drinks in more than 200 countries. Sprite is one of the highly acclaimed products of the company. However, in this study, the focus would be on Coca Cola’s operations in the Middle-East countries (Kotler, Armstrong, and Wong, 2008). This report will contain some of the important keywords, and those are defined below. Segmentation: - Segmentation is a strategy or process by which companies define and subdivide a large market into small and identifiable market segments having identical wants, needs and demand characteristics (McDonald and Dunbar, 1995). Marketing Mix: - Marketing Mix is defined as the premeditated mix of the marketing elements, which are commonly the product, price, place and promotion. These four elements of the marketing mix are tailored until the right combination is discovered that fulfils the demands of consumers and generates optimum profit for the company. 2.0 Features of Segmentation Market segmentation is often referred to as a marketing strategy which involves division or dissection of the broader market into small segments of market. The division is done on the basis of the common needs of consumers. Once the intended market is segmented, companies generally formulate and implement strategies to fulfil the needs and desires of each segment. Market segmentation also encourages companies to make product differentiation and employ different media channels to target the different segment of customers. Furthermore, it greatly helps companies to design appropriate marketing mix for each segment (Jobber and Fay, 2006). In this muddled and tumultuous business environment, organisations are compelled to make market segmentation, as it is difficult to target the entire market with the same strategy. Furthermore, the shifting need of consumers is also another driver for the companies to employ segmentation strategy. Similarly, these factors also forced Coca Cola to segment their market for Sprite. Since the product is soft drinks, the company made the segmentation of the market very intellige ntly. Sprite was intended for the mass and not for any particular segment of customers. It was displayed as a brand which was in the business of quenching thirst and refreshing people around

Role of Reforms in American Society since 1877 to Present Assignment

Role of Reforms in American Society since 1877 to Present - Assignment Example According to the research findings, it can, therefore, be said that populism is perhaps the most serious reform movement which greatly threatened the two-party system in American history. Populism was established on the basis of the panic movement of 1873.in this regard, many farmers especially those in the Mid-West and South greatly felt the impact of the Panic. They felt sidelined from the recovery benefits, as the only ones who benefited were the financial and industrial class of the East. Basing on free coinage of silver and the government ownership of railways, the Populist Party was established. They nominated J.B. Weaver for the presidency, who became a major threat to the Democrats. This prompted the Democratic Party, under William Jennings Bryan to adopt some of the populist reforms agenda with the quest to garb the Populist vote in 1896.this witnessed the demise of popularism in the Southern states. Progressivism is the period between the 1890’s to 1920’s mark ed with social activists plus political reforms. The movement was majorly aimed at purifying the government by eliminating corruption. Many progressivism proponents advocated for major reforms in the local government, medicine, education, industries, churches, insurance, finance and several other areas. The movement initially began its operations at local levels and later penetrated the national arena. Its main supporters came from the middle-class people mainly business people, lawyers, physicians, teachers, ministers among others. The significant reforms championed by this movement include the direct election of senators, the Prohibition, the Women’s suffrage, the Sixteenth Amendments and the Nineteenth Amendments among others. The New Deal, on the other hand, is a progression of economic programs between 1933 and 1936, which were implemented in the United States.

Read ch's 3 & 4 in the book Creating Graphics for learning and Essay

Read ch's 3 & 4 in the book Creating Graphics for learning and Performance and answer the focus questions, do the web activity, - Essay Example Extraneous cognitive load refers to the extra load presented in the form of input which is irrelevant to the topic primarily being addressed in the learning process. Germane cognitive load is one which facilitates the learning by association or sequencing the sensory inputs into meaningful units for the learner. Why should designers focus on working memory? Designers should focus on the working memory because it is that part of the memory where the information is held for a few seconds and organized into rational structures, which if reinforced with germane cognition can lead to a permanent impression in the long term memory, the latter being permanent in nature (Atkinson & Shiffrin, 1968). Working memory cannot hold more than 4-7 units during an interval of time and the visual artist should be able to identify the best visual and auditory inputs, structured into chunks, to have the maximum cognitive effect. Moreover, it is the working memory faction of human cognition where the info rmation processing takes place. The auditory and the visual channels also act in cohesion at this juncture for maximum impact (Pavio, 1990). Moreover, the episodic buffer is also created in the working memory area where the integration of visual and auditory inputs takes place (Baddeley, 2000). What is the relationship between selection, organization, and integration and figure-ground, hierarchy, and closure? The information processing theory suggests that the sensory input is processed selectively in the working memory where it gets organized into rational cues which interact with previous individual impressions’ and memory to form a cognitive pattern which may or may not be taken up by the long term memory. Selection, therefore involves filtration of the received sensory inputs in order to unburden the brain from information load. The subject involuntarily even selects the information which he or she is not at all aware about previously and this should be the focus of conce ntration for a creative visual designer. The intended informational input should therefore be structured in a manner so that it is aimed at the normal grasping or perceiving capability of the human brain. Organization of the provided inputs takes place according to the preexistent knowledge and the ability of the learner to grasp the meaning of the visual and auditory inputs into meaningful patterns which can be sustained for a long term impact. Integration of the provided visual and auditory inputs takes place in the working memory where they act upon simultaneously. Verbal and visual inputs when provided together are better integrated than when provided following each other. The figure ground principle suggests that the human mind is structured to perceive and separate the figure elements from the ground elements i.e. particular shapes elicit particular responses without going into the details of the object. Hierarchical organization of information takes place according to categor ization of information into layers according to the degree of importance placed on them. When sensory inputs are organized into a perceptible pattern, the whole information is more than the sum of its parts as suggested by the gestalt theory. In that case, a person with past experience can visualize the ‘whole’

Principles of Detail Design Essay Example | Topics and Well Written Essays - 750 words

Principles of Detail Design - Essay Example Clements et al differentiate architectural design from detailed design in a uniquely interesting way. He alluded that architecture could be defined as a form of design yet the reverse was not possible. The interpretation is that design is not within the realms of architecture since the end of any masterpiece can be manipulative. There is a close relation between detailed design, architecture and construction. From this, designers aiming for success in detailed design are obligated to have or obtain full understanding of the requirements and architecture of the system. Proficiency in particular design strategies such as object-oriented, programming languages, and methods and processes for software quality control becomes a requirement. Detailed design acts as a bridge between design and code in the same way that architecture provides a link between requirements and design. When it comes to implementation, it can be debated that most problem solving activities occur in the detailed des ign phase. This can be demonstrated in the case where a formal process is followed, and the requirements are met by the detailed design and architecture. In numerous real-world applications, intricate problem solving is deferred by the architectural design activity to the detailed design, predominantly through abstraction. In some instances, specifying requirements is also submitted to detailed design. In view of these reasons, detailed design has to assume the role of gatekeeper to ensure that the specification and design of the system are sufficiently completed even before construction begins. This can be particularly hard for large-scale systems built from scratch devoid of experience with the development of systems that are alike. Tasks such as understanding the requirements and architecture, documenting software design, evaluating detailed designs, monitoring and controlling implementation, and creating detailed designs, become major factors in implementing detailed design acti vity. In contrast to software architecture, where the comprehensive set of conditions are assessed and well understood, detailed design activity calls for designers to focus on the requirements assigned to their explicit components. After understanding the architecture and requirements for allocated components, is when the detailed design of software modules can begin. The components of detailed design include both behavioral and structural designs. This is demonstrated by the focus on interface design (which includes internal interface design and external interface design), graphical user interface design-which could be an extension of the designs started during architecture, and internal component design (both structural and behavioral), and data design. The Open-Closed principle (OCP) is a crucial principle for creating recyclable and adjustable systems that advance gracefully with time. The key idea behind the OCP is that working code should remain untouched and any new addition s should come as extensions of the original work. This does not mean that designs modification cannot occur; it means they should be done by incorporating new code

Hitler's rise to power Essay Example | Topics and Well Written Essays - 1750 words

Hitler's rise to power - Essay Example The failure of Germany to pay war reparations would sometimes lead to military action. The Treaty of Versailles states in Article 232 that â€Å"The Allied and Associated Governments, however, require, and Germany undertakes, that she will make compensation for all damage done to the civilian population of the Allied and Associated Powers and to their property during the period of the belligerency† ("Reparation"). As the government began to print bills, hyperinflation wrecked the German economy. The Great Depression was a powerful event which indirectly led to the rise of Hitler. Hitler gained enormous public support following his trial after the failure of the Munich Putsch in 1923. He spent a few months in jail where he realized that the only way to gain power was to work inside the system. Also Hitler did not enjoy support from the German elite which also prevented his failure at that time. But by the 1930s, Hitler’s charismatic personality and speeches had won him the support of the German army and industrial sector. His book Mein Kampf became a blueprint for his ideology of hatred and racism. He lashed out at Jews, Social Democrats and Communists as being enemies of the German nation. In his book Hitler says that â€Å"In the meetings of those days, especially outside of Munich, there would be five, six, seven, and eight hundred adversaries to fifteen or sixteen National Socialists† (Hitler). He praises the bravery of the Nazi party against Socialist thugs â€Å"And it happened more than once that a handful of party comrades heroically fought their way to victory against a roaring, flailing Red majority† (Hitler). The Nazi party was banned in the late 1920s as it fell apart. Hitler’s amazing skills as a demagogue were crucial for the survival of the National Socialist Party. These skills also allowed him to rise into power as he addressed the crowds into hysteria. Hitler was a brilliant

Intolerance Essay Example | Topics and Well Written Essays - 1250 words

Intolerance - Essay Example It is, in a sense, a human nature. This behavior is nicely captioned in the phrase â€Å"Us and Them†. Our tendency to think and feel in terms of â€Å"Us and Them† may have arisen early in human evolution, since it has adaptive consequences and universal presence. Although human beings have continually adapted to overcome adverse and potentially dangerous conditions during the course of evolution as we are not the naive servants of biology, however, we are still unmindful of the deleterious consequence of intolerance. Ideologies, alliances, and partners are built on the foundation of this structural division. The above reflections raise a wider issue about our motivations, posit a law of our psychological nature, or a necessary truth about all conceptually, or logically possible worlds. The preemptive immediate challenge is to accommodate with respect, justice, and good feeling to our diversity of national origin, ethnicity, religion, age, and gender etc., at a time wh en the world is faced with charged geo-political climate and dwindling economic resources. We can’t afford to have the luxury of any hedonistic outcomes such as tribal loyalty, jingoism, in group ‘Us’ aggrandizement, and out group, ‘Them’ disdain. It is important to understand how individuals respond to and adopt the principles of coexistence and evolve into a dynamic and vibrant society like brothers, or else will perish like fools as aptly said by, Martin Luther King, â€Å"We must live together as brothers, or perish together as fools.† The essay describes through two articles, observation and findings that demonstrate the intolerance towards a group or individual, ’us’ and ‘them’, with appropriate citation and reference. It will also explore similarity and differences with the Bennett article on transition shock. And demonstrate symptoms,  responses, stages and resolution that occur in each of the two articles. Milton J Bennett (1977, P.45-52) in ‘Transition Shock: Putting Culture Shock in Perspective proposed that cultural shock is but a variation and subset of reactions by significant change across a broad spectrum of circumstances. In a more interdependent world, survival depends more on cooperation than on competition, with the realization that countries with the highest disparity in wealth have the greatest incidence of stress, violence, and crime (Albee 2000, P.845-53). The powerful have been more impacted socially, and economically, from the consequences of intolerance; with the result have greater responsibility to exercise tolerance and justice. One does not have to look elsewhere to see the effects of oppression as in the United States itself has many of different kinds. Article1-The Stanford Prison Experiment Black men, though constitute less than 6% of the general U.S. population, they account for 48% of the state prison population (Haney & Zimbardo 1998, P. 709-22), the authors reflect on the lessons of their Stanford Prison Experiment, some 25 years after conducting it. They had put a few young, healthy people into prison like environment, after six days of the mock imprisonment the out come was shocking for the researchers as well as the general public, as within a short period, otherwise healthy, emotionally strong young

What is a MBA Really Worth Essay Example | Topics and Well Written Essays - 750 words

What is a MBA Really Worth - Essay Example Some degrees are more profitable according to Weston (2006) who states that although her assumptions, based on 1996 Census Bureau figures, are an understatement as there are too many factors. She determined the "present value" of the increase in future income that could be expected with various educations by the fact that a dollar paid in the future is worth less than a dollar today. Ditto, usually, a bachelor's degree. Any bachelor's degree you get at a public university is likely to pay off handsomely, as well. If you're attending a private college, though, you might want to steer clear of education degrees. Some degrees are a step back. Thinking of a master's degree in a liberal arts or social sciences field Let's hope you're in it for the love of learning, because on average there doesn't seem to be any financial payoff. High school graduates earned about $25,000 per year while college graduates with a Bachelor's degree earned about $48,000 per year. This is a difference of $700,000 over a time period of thirty years. This was based on statistics from the U.S. Census Bureau, Census 2000, National Student Loan Survey, Nellie Mae 2002. (Thinking about College: Is it Worth it, n.d.) In conclusion, a college education is worth the time and costs especially in certain careers, or fields, in the long run. There are also intrinsic values that are priceless. Student Say College is Worth It (2005) quotes Krueger (2005), "But in addition to just learning job skills, college has become about honing life skills and learning to balance academics with rigorous work and extracurricular schedules. Gorsuch (2005) is also quoted, "college experience is based on internships, study abroad, networking opportunities, making lifelong friends, and pretty much everything done outside the confines of the classroom that makes

Management Essay Example | Topics and Well Written Essays - 500 words - 19

Management - Essay Example en that every manager must discover because of the reality that â€Å"people are motivated by different things† (Berman, Bowman, West, & Wart, 2010, p. 182). Talking about motivation, the first thing that comes to mind is the two kinds of rewards, the extrinsic and intrinsic reward. Extrinsic reward is an outside motivation like monetary incentives while intrinsic reward is the motivation within the person like satisfaction and accomplishment. Yes, money is a motivator wherein organizations need to pay more if they want their people to do better job. This assumption is put forward by Frederick Taylor in the late 1800’s when he developed scientific management (Hoffman, 2006, p. 12). However, multiple theories have contradicted this assumption such as David McClelland’s Learned Needs Theory and Herzberg’s Motivation-Hygiene Theory. These are two content theories of motivation whose concept in intrinsic motivation is more intense than extrinsic. By combing th e powers of these theories, managers will create a highly motivated, highly engaged group of workers with high need for achievement. and affiliation (Puckett, 2004, p. 43). Managers must attempt to develop understanding on these different needs intrinsically so that jobs can be structured for satisfaction. On the other hand, Herzberg’s Motivation-Hygiene Theory is influenced by two set of factors, the motivator factors (intrinsic) and hygiene factors (extrinsic) (Puckett, 2004, p. 42). In this theory, Herzberg concluded that people are not only simply motivated by monetary incentives because job satisfaction is more attainable if people are rewarded with praise and recognition. He suggested that in order to motivate people, managers must take care of both the hygiene and motivator factors; however, hygiene factors should only be given adequately and more on the motivator factors because intrinsic motivation satisfied the higher-level of needs. This is what James Clifton, CEO of Gallup organization has been

The Integrative Nature of Psychology and Music Essay Example for Free

The Integrative Nature of Psychology and Music Essay Creativity, while it is recognized and valued by many, means different things to different people.   Artists, musicians, and poets are considered to be creative individuals because their products are creative.   Art works are valued for their novelty, beauty, uniqueness, and a host of other qualities that are considered to reflect creativity.   Scientists who discover a new medicine or cure are considered creative.   Young children who have created a finger painting or a poem are praised for their creativity.   Often proud parents will even excuse perverse behavior traits in their offspring by saying, â€Å"he is just being ‘creative’. †Ã‚   Creativity is a part of everyday life as much as eating is.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, creativity is a concept that is difficult to define with specific measures and parameters.   For the purposes of this discussion, the author provides theories on creativity in terms of psychological concepts.   Freud’s (1952) psychoanalytic technique seems to be the prerogatives of art.   The creation of a meaning for a patient’s random acts resembles literary creation.   In both psychiatric interpretation and artistic creativity meaning does not emerge fully clothed out of the raw material of incident and language.   Rather, from a first experience significance is gradually inferred and elaborated by a process of free association.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What links psychoanalysis and creativity is the notion of symbolic function.   Ricouer (1970) speaks of the symbolic function as meaning something other than what is said and therefore he defines a symbol as â€Å"a double meaning linguistic expression that requires an interpretation† (p. 9).   An interpretation is seen as a work of understanding that aims at deciphering symbols. Psychoanalysis is first and foremost a form of interpretation, hermeneutic that arrives at an understanding of the facts of mental life by regarding both dreams and neurotic symptoms as symbols to be analyzed.   Freud’s interpretation of dreams reveals the dynamics of the mental processes, the â€Å"strategies of man’s deepest desires and instincts†, and provides the paradigm for the analysis of all men’s cultural activities (Ricoeur, 1970, p. 162).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For Freud the dream symbolism is not merely one device of the dreamwork; but rather provides the dreamwork with the material for condensation, displacement and dramatization.   These devices then, are all methods of disguise clothing the unconscious symbolic meaning.   This universal symbolism is not limited to dreams, but is to be found in fairy-tales, myths, legends, folklore, and also underlies all art, including music.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Dalhaus (1978), absolute music is historically rooted in the idea of an unspeakable sublime, in the idea that â€Å"music expresses that words are not even capable of stammering† (p. 63).   As a performer, composing or listening to some Western music is an experience of the sublime.   As with Freud’s dream symbolism, every music symbolizes something that requires interpretation.   Music, through which some of feelings of the musicians are expresses, is essentially a system of symbols.   Each symbol is equivalent to an event or an object; when these symbols are put together they give us a kind of an interpretation of the world. According to Langer (1957), the world of sentiments and emotions could also be expressed in a symbolic manner.   Music is, therefore, an alternative means of symbolic expression.   Elements of music, just as with dreams, do not contain in themselves fixed references to things, but rather a flexible system of symbols capable of expressing various complex feelings.   Through music, a composer can express ambivalent and contradictory feelings simultaneously.   With dreams which, as Freud explains, are disguised fulfillment of repressed wishes or desires of the dreamer.   Since the instincts hide themselves in dreams, interpretation is necessary to reveal them.   The same thing is true with music.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To illustrate this, Kivy (1991) Bach’s Prelude in C Minor from the first book of the Well-Tempered Clavier.   In referring to this piece he gives an â€Å"autumnal† interpretation, â€Å"the rustling sixteenth-notes figure, in both the right and left hands, that pervades the entire piece, represents the rustling of the dry autumn leaves in the cold October wind† (p. 206-207).   What is relevant is the meaning of the listener fins departing from musical experience and musical analysis.   Or at least that is what the listener thinks he does.   Perhaps this is the point which Kivy describes when the listener who obtains pleasure from absolute music without needing free associations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the most basic level, the interpretation of art is analogous to the interpretation of dreams, for art is based on the same universal symbolism of the unconscious.   The first assumption of a Freudian aesthetic then is that it is possible to analyze a work of art in order to reveal its hidden motivations in the same way as we unlock the secrets of the dream.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Weiss has extended and placed more emphasis on Freud’s analysis of the condensation of psychic energy that gives a minimum of pleasure in wit, and discovered that the spectator gets pleasure, at least in regarding a painting, from two kinds of perceptual economies, one quantitative and one qualitative.   The pleasure of perceptual economy which form affords is the pleasure of overcoming repression of archaic visual modes by sharing in the artist’s childish and primitive visualization (Shapiro, 1966).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, this pleasure does have the more noteworthy effect of contributing, in the form of a bonus, to the erotic, aggressive and cynical tendencies of the mind.   That is, the technique of wit, the use of puns, strange and funny combinations and the like, seduces us to enjoy those sadistic or obscene tendencies whose expression would repel us if it were not combined with the skillful technical creation of the joke itself.   In the same way, all the aesthetic pleasure we gain from the work of the imaginative writer is of the same type as this ‘forepleasure’.   Therefore, the true enjoyment of art proceeds from the release of unconscious tensions in our minds.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Freud (1958), †¦the capacity of certain art forms to express and elicit emotions directly, that is, without reference to representational or symbolic images of drive related objects.   This is expressed in the idea that art forms are isometric with the forms of feeling and mood. (p. 11) According to this view, significant content could include those art elements and forms capable of effecting instinctual discharge through the relatively immediate arousal of affective states.   This seems to be particularly true of music.   The question – whether is it the work or the emotions the work arouses in us that conveys the powerful meaning of music – by saying that our emotions by themselves are the result of our interaction with the music.   They are the byproduct of the musical experience.   Music seems to create similar emotions and furthermore a similar meaning for different people.   People can all have different ways to express our subjective feelings and meanings of the music but at the same time relate to an object that has its own characteristics. Another such psychological concept is the psychology of perception.   The most influential theory of perception in the first half of the twentieth century was developed by the gestalt psychologists Kohler and Koffka.   In a series of experiments, they were able to demonstrate that inherent in the process of seeing is a natural tendency to bisect the visual field into two distinct areas, a significant figure and an insignificant ground.   They also maintained that it is impossible to hold within a single sweep of vision figure and ground simultaneously, focusing on one automatically excludes the other.    Even when perceiving the famous Rubin profiles, a series of diagram whose meaning is ambiguous because figure and ground are equally significant, attention is forced to centre on either the figure, so that a certain diagram will appear as the outline of two vases, or on the ground, in which case the same diagram appears as two faces in profile.   The apparent ambiguity in these visual counterchanges arises from the fact that either the figure or ground represents a coherent object but attention cannot perceive both meaning at the same time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This mutually exclusive, ‘either-or’ structure of attention is found in aural phenomena as well, particularly in the perception of music in which a clear melodic line is distinguished from the harmonic matrix of chords in which it is situated.   Finally, the significant figures or forms spotlighted by attention tend to possess the properties of simplicity, wholeness, and coherence while at the same time eliminating any vague, incoherent or inarticulate structures from our perception (Ehrenzweig, 1965).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through the study of philosophers, theorists, and musicians, aesthetics is no longer simply a â€Å"theory of nice feelings† (as Hegel put it) but a complex philosophy of art: it involves interpretation, criticism and reflection upon works of art.   A work of art, such as a symphony, has an existence, a history and a place that constitute it as the object of the aesthetic experience.   Having said that, psychoanalysis presents a new way of looking at things – not only at music or art.   It is in this way the departure point for an aesthetic revolution, in the sense of a new treatment of what we hear (and see) in the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Musical works have represented an enormous value for each culture.   In psychoanalytic terms we can say that music generates a jouissance, which for many musicians and non-musicians alike becomes on occasion an experience of the sublime. References: Dalhaus, C. (1978). The idea of absolute music. Chicago: University of Chicago Press. Ehrenzweig, A. (1965). The psychoanalysis of artistic vision and hearing. London. Freud, S. (1952). A general introduction to psychoanalysis. New York. Freud, S. (1958). The Moses of Michelangelo. In S. Freud (Ed.), On creativity and the unconscious. New York. Kivy, P. P. (1991). Sound and semblance. Cornell University Press. Langer, S. (1957). Philosophy in a new key. Cambridge: Harvard University Press. Ricoeur, P. (1970). Freud and philosophy. New Haven. Shapiro, M. (1966). Leonardo and Freud: An art historical study. Journal of the History of Ideas, 17(2).

Demand For Owner Occupied Housing

Demand For Owner Occupied Housing In this assignment I am going to explain the economic concept of Owner occupied Residential. The assignment generally includes examples and graphical analyses to demonstrate the issues that will affect the owner occupied residential market. The housing market of any country or places is determined by a range of demand and supply factors. There is always a demand for housing; the main reason for that is mainly due to population growth, the life expectancy rates improved, and also the incline of one person household. Furthermore, as the demand is high consequently there also will be a supply. Owner occupied sector means that the householder who ultimately live and own at the same property. The property types can differentiate as house, flats, apartment, bungalows and etc. The non- price determinant factors affecting the supply to change: Construction Cost Government Legislation Government Polices i.e. tax benefits or building social housing Building Technology Supply for owner occupied housing: The supply curve is upward sloping, but to determine the supply for housing, it is mostly decide by the house prices; therefore when house prices are high, this will encourage more people to built houses and the curve will shift itself as an increase or decrease in supply. For example, when advance building technology takes place, it is a way that can reduce the cost on building houses, and increasing the revenue for suppliers, the supply curve S1 will ultimately shift to the right S2, as shown in graph 1.0, this represents an increase in the quantity supply at each and every price such as using the prefabrication technique, it will reduce the construction period and labour cost comparing with the in-situ technique. In another hand when the cost of the building houses increase, i.e. when the availability of labour are less, it will raise the labour cost. This will lead the supply decrease, and to apply this to the graph 1.0, the supply curve S1 will then shift to the left S3. http://www.tutor2u.net/economics/revision-notes/as-markets-supply_clip_image002.gif The non- price determinant factor affecting demand to change: The current price of housing Income and life expectations rates of change Statistics of the number of households Government polices i.e. tax benefits or building social housing Mortgage and interest rates Demand for owner occupied housing: The demand curve is downward sloping from left to right and when demand curve shift to the right or left it will represents an increase or decrease of demand. Through graph 1.1, the demand curve D shift to the right D1 indicates that when there is more demand on properties. This fact can be achieve by the non-price determinant factor, i.e. when mortgage interest rates are low, it will made the property more affordable, and also increasing the demand. In another hand, to decrease the demand will depends on the non-price determinant, i.e. When prices of housing are expected to fall the quantity demand will decrease because buyers will wait for a lower prices and therefore will decrease the demand which will shift the demand curve onto the left D to D2. `http://www.tutor2u.net/economics/revision-notes/as-markets-demand_clip_image006.gif Elasticity of Demand: Elastic Demand: Elasticity of demand shows the changes to demand in relation to the price. Elastic demand means the price will not change much, but the quantity of the demand will have a higher rate. Properties which are elastic are normally luxury and it has a very competitive market and many alternatives. Diagram: Elastic Demand Curve Inelastic Demand: The demand curve in inelastic demand is steep, and it is dictated by the quantity of demand does not change to the same amount as the price do. Therefore, the more inelastic the demand is the more steeper the curve is. In a short term run, when the price of house increased, the demand will be inelastic as there are no other choices and it requires time to find other close substitutes. Diagram: Inelastic Demand Curve Perfectly Elastic Demand: Perfectly elastic demand shows a horizontal line. This means that elasticity in demand is perfect, the reason for that is when there is any change in price and the demand slightly decline or nothing, then the price elasticity of the product is infinity. For example, when the supplier increases the price above the market equilibrium the demand will evaporates as the buyers will choose the cheaper option. Diagram: Perfectly Elastic Demand Curve Perfectly Inelastic Demand: Perfectly inelastic demand consist a straight vertical demand curve and it represent zero elasticity at any price. This indicates quantity of demand will remain the same and does not depend on any change in price. Generally, perfectly inelastic demand will take place while buyers have no choice in the consumption of a good. Diagram: Perfectly Inelastic Demand Curve Elasticity of Supply: Inelastic Supply: When the quantity of supply is less than the increase in price, then the price elasticity is described as inelastic. According to graph 10000 the supply curve is shallow due to the given change in price there is a smaller change in supply. For example when government have announced to build more social housing, the houses will not be constructed immediately, because it takes time for the legal complexities, obtaining planning permission and also the construction period. In the short term the construction are price inelastic and this will classified as supply inelastic. Diagram: Inelastic Supply Curve Elastic Supply: When the quantity of supply is greater than increase in price, then the price elasticity is described as elastic. The curve which is shown in figure 1000 indicates for a given change in price there is a greater change in supply. The most important issue to determine the supply whether is elastic or inelastic, time tends to be the main matter, in long term supply the quantity of houses will increase and it will therefore becoming more elastic. Diagram: Elastic Supply Curve Perfectly Elastic Supply: The supply curve is horizontal due to the quantity supplied does not affect with the price fluctuations. The firm can supply an unlimited amount of product at that price. Perfectly Inelastic Supply: The supply curve is vertical as the quantity of the product remains steady and it is produce regardless on any price. For example, land is perfectly inelastic supply due to houses price increase and the land supply remains the same. Areas that are not developed can built up, in addition developed areas can also change its land use, however these are time consuming. http://www.bized.co.uk/sites/bized/files/images/diagrams/small/pes_0.gif FOUNDATION, n.d. Construction Sample [Online]. Available at: https://environment7.uwe.ac.uk/resources/constructionsample/cd_hybrid_mini/topic_foundations/foundationtest.pdf [Accessed 2nd January 2013] ENCONOMICS HELP, n.d. Price Elasticity of Supply [Online]. Available at: http://www.economicshelp.org/microessays/equilibrium/elasticity-supply.html [Accessed 2013] BIZED, 2001. Perfectly Inelastic Supply Curve [Online]. Available at: http://www.bized.co.uk/reference/diagrams/Perfectly-Inelastic-Supply-Curve [Accessed 2013] TUTOR2U, n.d. Demand and Supply for Housing [Online]. Available at: http://tutor2u.net/economics/content/topics/housing/housing_demand_supply.htm [Accessed 2013] SLIDESHARE, n.d. Real Estate Market Dynamics [Online]. Available at: http://www.slideshare.net/elitedealmaker/real-estate-market-dynamics-6712039 [Accessed 2013] PARLIAMENT UK, n.d. Housing Supply and Demand [Online]. Available at: http://www.parliament.uk/documents/commons/lib/research/key_issues/Key-Issues-Housing-supply-and-demand.pdf [Accessed 2013] WEST BERKSHIRE COUNCIL, 2007. Drivers of the Housing Market [Online]. Available at: http://www.westberks.gov.uk/CHttpHandler.ashx?id=14178p=0 [Accessed 2013] ENCONOMICS ONLINE, n.d. The Housing Market [Online]. Available at: http://www.economicsonline.co.uk/Competitive_markets/The_housing_market.html [Accessed 2013] TUTOR2U, n.d. Understanding Supply [Online Image]. Available at: http://www.google.com/imgres?um=1hl=zh-TWsafe=activesa=Ntbo=dbiw=1061bih=877tbm=ischtbnid=R4gRjLTiE6LwRM:imgrefurl=http://www.tutor2u.net/economics/revision-notes/as-markets-supply.htmldocid=AoEfVEaeh4TdzMimgurl=http://www.tutor2u.net/economics/revision-notes/as-markets-supply_clip_image002.gifw=638h=481ei=-ncFUfW3I9SXhQfP4oGQBgzoom=1ved=1t:3588,r:6,s:0,i:96iact=rcdur=1614sig=100585240784303594567page=1tbnh=187tbnw=256start=0ndsp=17tx=123ty=89 [Accessed 2013] 21ST CENTURY LEARNING, n.d Understanding Demand [Online Image]. Available at: http://www.google.com/imgres?start=131um=1hl=zh-TWsafe=activesa=Ntbo=dbiw=1061bih=877tbm=ischtbnid=HmWyNf1UYY0xiM:imgrefurl=http://21stcenturylearning.sharepoint.com/Pages/Eco4Demand.aspxdocid=e8sXSzDr4_u-kMimgurl=http://www.tutor2u.net/economics/revision-notes/as-markets-demand_clip_image006.gifw=626h=452ei=LIcFUdr3MaLX0QWpyIDQDAzoom=1ved=1t:3588,r:40,s:100,i:124iact=rcdur=610sig=100585240784303594567page=7tbnh=172tbnw=253ndsp=20tx=164ty=60 [Accessed 2013] BIZED, n.d. Perfectly Inelastic Supply Curve [Online Image]. Available at: http://www.google.com/imgres?um=1hl=zh-TWsafe=activesa=Ntbo=dbiw=1061bih=877tbm=ischtbnid=5kwQZzlnCUzHAM:imgrefurl=http://www.bized.co.uk/reference/diagrams/Perfectly-Inelastic-Supply-Curvedocid=MFG6fGYhpV5IUMimgurl=http://www.bized.co.uk/sites/bized/files/images/diagrams/small/pes_0.gifw=341h=199ei=QOQFUbixOpGN0wX08oHQBAzoom=1ved=1t:3588,r:5,s:0,i:93iact=rcdur=665sig=100585240784303594567page=1tbnh=159tbnw=272start=0ndsp=17tx=134ty=54 [Accessed 2013] BUZZLE, 2011. Perfectly Inelastic Supply [Online]. Available at: http://www.buzzle.com/articles/perfectly-inelastic-supply.html [Accessed 2013] INFOCHEESE, 2008. Elasticity of Demand of Housing [Online]. Available at: http://www.infocheese.com/elasticityofdemandhousing.html [Accessed 2013] BIZED, 2001. Perfectly Elastic Demand [Online]. Available at: http://www.bized.co.uk/reference/diagrams/Perfectly-Elastic-Demand-Curve [Accessed 2013] Myers, D., 2004. Construction Economics: A New Approach. United Kingdom: Routledge

Critical Response Teen Magazines A Critical Analysis English Language Essay

Critical Response Teen Magazines A Critical Analysis English Language Essay Magazines aimed at the young teenage women market may give the impression of being a girls best friend. Of course, like everything, they have their strengths and weaknesses but do the strengths outweigh the weaknesses? It seems more likely for the negative effects of teenage magazines to be more prominent than the positive effects but is this really the case? This response reviews the way teenage magazines address issues relevant to young women today, especially from the point of view of promoting healthy body image, safe sex and leading social justice issues. All these aspects are emphasised by techniques used in the composition of these magazines with article structure, visual collages and informal language being the most common. Are the issues they cover and the extent to which they cover them appropriate for their readers? Teenage magazines, such as Dolly and Girlfriend, are often the first place teenagers turn when they have a problem and that is when segments like Dolly Doctor  [1]  are most commonly used. This reinforces the need for the magazines content to be appropriate for their readers; however, this is not always possible. Magazines, such as Cleo and Cosmopolitan, are in a difficult position; whilst they are aimed at the young adult market, 18 to 35-year-old women, a large proportion of their readers are between the age o f 14 and 17. As reported in the respective magazines readership profiles, 35.16 per cent of Cosmopolitan readers  [2]  are aged between 14 and 17 and 29.11 per cent of Cleo readers.  [3]  How does this effect the teens who read these magazines? It appears that these effects are positive, such as encouraging their readers to exercise, as well as negative, for instance lowering their self-esteem. Why are teenage magazines so popular? Issues facing teenagers Teenage magazines play an important role in the average female teenagers life. They provide a wide range of information, from social issues such as smoking and drinking, to issues of a less important nature, such as what to wear to the formal, or how to talk to boys.  [4]  It is, therefore, important that they address the relevant issues teenagers face in society today. One of the biggest issues addressed in teenage magazines is sex, and more importantly, safe sex. The impression you acquire when you pick up a teenage magazine is that they assume that if girls are not sex savvy then they want to be.  [5]   One teenage reader asked the question concerning Chik  [6]  magazine: wheres all the sex stories?  [7]  This simple question supports the theory that teenage magazines are not necessarily successful for the correct reasons. Amongst some groups in society, such as the Christian churches, such articles are often perceived as immoral. It also makes these acts seem more common in society, which is not necessarily true. In fact, 80 percent of 16 year-olds have not had sexual intercourse but by the age of 18 theres a 50 per cent probability that they have.  [8]  Being a virgin is generally criticised by other teenagers. Despite the fact that magazines promote safe sex, research has shown that safe sex does not exist unless two virgins are having sex for the first time and remain with each other for life.  [9]   On the other hand, these magazines run articles on what their readers want to know. If Dolly magazine receive a letter asking for help about not wanting to have sex, they will run an article about abstinence. Or if they receive a letter about date rape, they will run an article about date rape and what to do about it. In the same respect, if a reader asks Dolly, what is masturbation? they will respond with an appropriate article.  [10]   There seems to be a common perception that reading teenage magazines has contributed heavily to readers low self-esteem. As a result of this perception, today teenage magazines seek to promote a health body image. Dolly magazine has a specific section in every issue called the Body Confidence Club  [11]  that is dedicated to motivating teenagers to be content with their body. This ranges from advice on exercising and meditation to healthy eating. Often it will include real-life stories to help teenagers to believe if it worked for them, it can work for me! The deputy editor of Dolly magazine said: We never publish diets or ever say that a girl should lose weight, its only ever about toning up if thats what you want to feel better about yourself.  [12]   The Body Confidence Club is a reader forum where Dolly talks about a body issue and does it in a way that is inspirational. Stories will reflect the problem and show solutions, stimulating teenagers to think that they can change too. Publishing articles on healthy body image next to fashion spreads glorifying all that is tall and skinny  [13]  can have a negative effect. What girls need to remember is that Marilyn Monroe was a size 14 and she was still considered beautiful.  [14]   Even Cosmopolitan has dealt with the issue of body image, introducing the Body Love Initiative in October 2001. This policy states that Cosmopolitan will use models from size 6 to size 16 in every issue, as well as all races. Alongside the models, Cosmopolitan will not publish a diet and has not done so for around seven years. They also ensure that their advertisers do not place unnecessary emphasis on the need to be skinny and consistently publish articles to help readers feel more confident and love the skin they are in. These guidelines were put into place after readers became outraged over a photo shoot, Lingerie Gets Real, featuring women in their underwear.  [15]  Cosmopolitans philosophy is: Healthy eating, healthy body image but being within your healthy body weight range all about feeling good in your own skin.  [16]   Another issue addressed by these magazines concerns popularity amongst peers. This is an important issue in the minds of teenagers, especially in the school environment. The common perception that you have to be cool to obtain the attention of a boy increases the pressure of becoming popular. To quash this assumption Dolly magazine focuses on the fact that popularity is not as important as being confident. Therefore they run stories about how to talk to people, both boys and girls, and how to be more confident in different situations.  [17]  However, confidence is just one part of it. If a teenager does not feel popular she is less likely to be confident. So it is important to address popularity as an issue of concern. Mental health and wellbeing are important issues to address for teenagers. They need to gain understanding of the causes, occurrences and management of these disorders. Without this knowledge there are often misconceptions about disorders such as schizophrenia and depression. Suicide, bipolar disorder, anxiety disorders and self-harm are all common topics of discussion in Dolly magazine because of the many letters received requesting information about certain mental illnesses. The deputy editor of Dolly states that: In all of those stories we do talk to experts about the issue and get information that the girls can use.  [18]   Cosmopolitan, on the other hand, always runs feel-good articles in the magazine each month to help their readers overcome their own anxiety and stress  [19]  but they do not run articles to increase the awareness of mental illnesses. Illnesses such as schizophrenia and bipolar disorder are rarely mentioned in Cosmopolitan. Physical impairment is another issue that needs to be dealt with. This is to ensure that teenagers acknowledge that people with physical impairments are not different. Dolly often publishes articles on the life story of someone with a physical impairment to show the readers that despite this impairment and the obstacles in their life they still live normally and they are like any other person. However, Cosmopolitan and Cleo fail to cover issues about physical impairment. How magazines are composed How do magazines persuade people to read so many articles and view the visual images constructed in each monthly issue? This is achieved through the language and visual techniques that are used and accentuated to capture the attention of the reader. These include structure, interviews, language features, pull-quotes, rhetorical questions and visual texts. Firstly, the structure of most feature articles is changing. They are beginning to be separated by many sub-headings. By using sub-headings it allows the reader to go straight to the part of the article they are particularly interested in. For example in the Dolly article, The Rise of the Straight Edgers,  [20]  if a person knew what a Straight Edger is, but was wondering where the name came from they can go to the sub-section, Whats with the name?  [21]  Or if they wanted to find out more, they are directed to the section, Wanna know more?  [22]  This means that a person can get what they want out of the article quickly without having to read the entire article. The types of articles also vary from stories, interviews and notes. Stories are effective in entertaining as well as informing. The investigation into the statistic that 1 in 5 women will experience violence during pregnancy  [23]  is informing the reader about the risks of violence during pregnancy as well as telling the stories of women who lost their lives at the hand of the father of their unborn child. The use of interviews creates the impression that the reader is communicating with the interviewee, and not reading it second hand. An interview, such as Tammin Sursoks subtitled, The first time I ,  [24]  gives the reader the feeling of having a conversation with your best friend about the first time you kissed a boy had sex fell in love à ¢Ã¢â€š ¬Ã‚ ¦Ã‚  [25]  This creates the effect that the reader is getting to know the celebrity personally, instead of just reading a magazine interview. The use of first person also emphasizes this in the mind of the reader. This approach is taken in most interviews in magazines in an attempt to personalize the article for the reader. Notes allow the reader to go straight to short bits of information. In Rags to Riches  [26]  the reader can quickly obtain small pieces of fact from the spreadsheet of information. These text formats allow different readers to access the information that is of specific interest to them. The language used amongst teenage magazines is informal, conversational and full of jargon and slang. This is because these magazines try to speak to the reader, not speak at them. You could imagine that if one of these magazines happened to use formal language it would appear as though the magazine is a text book and very serious. Informal language creates a much more carefree approach to topics of discussion positioning the reader to relate more easily. For example, if this sentence: When you look at Jade, she strikes you as just another spunky chick, in miniature  [27]   was written formally it would say something along the lines of: Upon viewing Jade, your first impression of her would be, a short but fashionable woman. Instead, using informal language helps to keep the teenagers interested and they are more likely to read and understand what is being said. It also fits in with each magazines philosophy  [28]   to be the readers friend and adviser. Jargon and slang reaches the teenagers on their level. In this particular sentence slang is adopted strongly and still manages to communicate its message: You probably heard Paris [Hilton] threw a tanti when she saw her porn vid being sold by her local newsstand owner  [29]   Words such as tanti and vid are slang for tantrum and video. The purpose of this language is to relate to the teens by communicating to them using their own jargon. Emotive language is used to create a response in the reader and is present in sections like Dolly Doctor  [30]  and Sex, Body and Friends Advice  [31]  . Its intention is to convey the message that the writers at each magazine truly care about the issues people are asking about and they offer genuine advice to help their reader. When Girlfriend Advice was questioned about bullying, their response was: All of us here at GF [Girlfriend] feel very strongly that you have a right to feel totally safe at school.  [32]   The expression of concern for the girl being bullied helps the girl to believe that they really care. Dolly magazine also does the same thing. When Dolly counsellor, Louise Redmond, was asked about whether there is something wrong with a girl who keeps being excluded from her friendship groups plans she responds: Theres absolutely nothing wrong with you! Hard as it is, dont take it personally.  [33]   As a result of this expression of kindness and concern the person asking the question then feels compelled to follow the advice handed out to them by the magazine. The use of second person addresses the reader. Its inclusiveness embraces each readers concerns. Pull-quotes are used within articles to compel you to read an article. A pull-quote is a quote from the article that is selected and highlighted amongst the text in a different coloured and larger sized font. This device is used to draw the readers eye to the page. The quote is chosen on its strength and whether or not it is interesting, funny, exciting or riveting.  [34]  For example, in the article titled, Im a teenage mum of three,  [35]  the pull-quote, All of my friends lost their virginity before me, but I wanted to wait until I felt ready to have a baby  [36]   interests the reader into reading the article to find out why this teenager has three children by the age of seventeen. This is effective in attracting interest and attention to the article. However, other pull-quotes can seem completely irrelevant to the story. For example, an article titled My parents are both blind  [37]  with a pull quote: If someones playing kickball I run off coz Im scared about it hitting me  [38]   This pull-quote seems completely out of context, however, by causing confusion about the article teenagers are more likely to read the article. If only to find out how that pull-quote relates to an article about something perceivably different. Rhetorical questions invoke thought about the issue being addressed. If the issue is not a well-known topic questions such as: Does he love it? Hate it?  [39]   strategically placed at the beginning of the article encourages readers to engage in reading and contemplating the article. The composers of the magazines have, therefore, reached its purpose to persuade people to read their publications. Emphasised questions help to make the reader focus on what an article is addressing. The majority of the questions asked are answered within the body of the article. What can you do to stop the symptoms?  [40]   is answered, Learn new and better ways to deal with stress. Eat a varied diet and avoid foods that have a high fat content  [41]   This allows the reader to gain closure on the topic of discussion. If you were to pick up the latest Dolly magazine to find that there were no pictures at all, what would you think? Without images these magazines would have no appeal, people would just walk straight past them in a shop. The problem begins at the appropriateness of these visual images. Often an article would not survive without images or be overlooked if it was not for the suggestive images surrounding the text. The most prominent visual technique is a collage, especially on the front cover. It is the most effective way of putting a lot of information into a small space. A collage is used in Dollys Style section  [42]  and presents to the reader four celebrities, their fashion style, and the clothing articles and accessories they can obtain to achieve the same fashion style. Some articles, such as How Old Is She?  [43]  , could not exist without pictures. How do you demonstrate that a person looks young or old for their actual age without images? These pictures, however, seize the readers attention and intrigue them to find out how old these girls really are. Other pictures are used to tease the reader into reading the article. Images such as the one in Great Places To Kiss  [44]  catches the readers eye and provokes them to read the article. Even the image for the article Stop Texting Me!  [45]  provokes the reader. They see a girl with a mobile phone and quickly examine the article to see if it is of any interest to them. In Cosmopolitans fashion workshop  [46]  visual images are essential to explain why you should not wear certain types of underwear for different body shapes. However, Cosmopolitan has taken some poetic licence. In the images showing the reader what not to wear they place the model in an unflattering pose and appearing self-conscious. This creates the effect that it is not something the reader would want to wear. Of course, when the model is wearing what ultimately looks better she appears to be happy and confident, posing with a smile. A recurring way of presenting photos is in the notice board style. Each photo has a thick white border and a paper clip or thumb-tack in the corner, giving the effect that the photos are up on a notice board, attached to a personal profile or even part of a personal notebook.  [47]  Personalising these photos involves the reader in the magazine and creates a carefree atmosphere. Consequently, the combination of these techniques makes a teenage magazine intriguing to the reader. This results from being positioned by the composer in a location easily accessible to read or view the text. By making these magazines intriguing and easily accessible allows the magazines to sell many copies of each monthly issue. Magazines and Appropriateness Many people tend to focus on the negative aspects of what teenagers are reading in magazines. Christopher Bantick, The Age journalist, wrote: Besides the heavy emphasis on sex and problematic sex at that teenage girls magazines capitalize on adolescent insecurity.  [48]   Although this is accurate, Bantick could be optimistic and, instead of reinforcing common beliefs about magazines, he could address the fact that these magazines do aim to reach out to teenagers at their level and help them with their insecurities, whether that would be about sexual intercourse or not. Magazines have implemented sections within the magazines where their readers can write in to ask for advice  [49]  about something they feel uncomfortable asking their parents or even their friends. Many parents do not like what their daughters are reading in these teenage magazines, as evident by the Your Say section of The Age,  [50]  but many more are actually dejected that their daughters are growing up too fast and interested in such topics of discussion. Articles regarding Sex Exotica  [51]  would seem inappropriate for a 14-year-old female to be reading. Such an article may be appropriate for Cosmopolitans market audience, 18 to 35 year olds. However, the editors should take into account that a large percentage of the readers, 35.16 per cent  [52]  to be exact, are aged between 14 and 17. However, if Cleo and Cosmopolitan were to change their content to suit the younger readers than they may lose readers and they would not be aimed at the 18 to 35 year old market any longer. It seems, with these two magazines in particular, they are mostly focused on topics such as sexual intercourse. Parents feel these magazines are not appropriate because of a perceived breach of moral standards. Cosmopolitans morals were questioned when a monthly issue was on sale in a Woolworths store. They received many complaints about a headline regarding a guide to a mind-blowing blow-job.  [53]  Cosmopolitan were forced to place stickers over this headline as it was inappropriate for the consumers in a supermarket. Many critics consider it inappropriate for young teenagers to be reading material such as that in Cosmopolitan and Cleo, and it is just as inappropriate for pre-teenagers to be reading Dolly or Girlfriend with the content they represent. Magazines have the potential to influence young minds about what is acceptable and unacceptable in society as well as altering their way of thinking about sexual intercourse and gender roles. There are other reasons why teenage magazines appeal to a young audience. Firstly, there are the striking colours, secondly, the famous boy or girl splashed across the cover page and thirdly, the desire to be cooler and mature for their age. These magazines reveal little about the value of academic achievement and intellectual challenges. It is fair to say that the brain is not the hot organ at the centre of the teenage magazine world. This lack of concern about formal education is reflected in Dolly and Girlfriend with less than 20 per cent  [54]  of articles focused on education and/or intelligence. Only Cosmopolitan and Cleo frequently publish articles about careers. However, of the articles published in each magazine, less than 5 per cent  [55]  of the articles are based on careers. The effects of these magazines Teenage magazines can affect teenagers in many ways, both positively and negatively. However because people tend to focus on the negatives it appears as though most of these effects are, in fact, negative. A study by the British Medical Association  [56]  has shown that: The media are a significant and pervasive influence in modern society, and provide information about gender roles, fashion and acceptable body image which may be particularly influential on those young children and adolescents who are heavily exposed to its content  [57]   And: Young women may compare themselves to extremely thin models à ¢Ã¢â€š ¬Ã‚ ¦ and perceive themselves as fat in comparison, rather than healthy and attractive  [58]   This sort of influence on an already insecure teenager could result in social and psychological problems. These include eating disorders such as anorexia nervosa and bulimia nervosa, anxiety problems, depression and low self-esteem in susceptible personalities. Such problems are not healthy for the individual and restrict their quality of life. These problems, especially anxiety and low self-esteem, may arise from viewing the cover of any teenage magazine. This visual imagery may cause teenagers to feel insecure about their own body image, out of touch with the latest trends and even confused. Positioned on the cover of Dolly  [59]  magazine, April 2005, is an image of singer, Jessica Simpson, who is thin, toned, tanned, blonde, beautiful and in public view is her tight stomach and ample bust. For any girl who is not one hundred per cent comfortable with her outward appearance that image can be disheartening and depressing. Those who do not recognise the name or face of the latest guys youd sell your best friend for  [60]  can feel as though they are not up with the latest gossip or workings of, so to speak, girl-world. Those who do not understand the headline Stuck in Bloat Town?  [61]  can become confused even before opening the magazine. All of these thoughts and feelings occur before the person has even open ed the magazine. Once the magazine is opened, however, the feelings may continue or cease, it all depends on what part of the magazine the reader focuses on. The advertisements tend to send a completely different message than the articles they are placed next to and results in vulnerable teenage girls feeling uncertain about what message the magazine is trying to send. This mainly occurs when an article about healthy body image is placed next to image displaying a perceivably flawless, thin model.  [62]   Another impact on teenagers is caused by the fashions that models are seen wearing in magazines. These fashions influence the readers preferences. Teenagers will believe that if they wear that brand of clothing and that style of clothing they will look better and impress. This is not always the case, the clothes in magazines are often suggestive and send the wrong message. It could be interpreted that shes asking for trouble and a rebel when she is only following trends being fed by the magazines. Males can also be affected by these magazines, as well as females. It is a widely known fact that these images misrepresent the ideal body image for females but: There is growing awareness regarding the pressure men and boys are under to appear muscular.  

Du Bois vs. Cox Essay -- essays research papers

Du Bois vs. Cox Everyone has a different technique of evaluating the concept of race. The question that I wanted to ask is how these writers are using their experiences to development their own opinion. How did this concept of race develop into the immense issue we are facing now? According to Oliver C. Cox, the origin of race relations starts with ideas of ethnocentrism, intolerance, and racism. W. E. B. Du Bois said that if what want to find the truth out about race we need to look at the history of the world past the last centuries. The origin of race in my judgment as resulted from both history and the concepts mentioned in Cox’s opinion. He was an African American sociologist. He has born on August 24, 1901. From Port of Spain, Trinidad, Cox was one of eight children and was raised by his uncle Reginald who was a teacher. He came to the United States and earned a degree in history and economics in 1927 at Tuskegee Institute. The environment in Alabama frustrated him and he then joined the faculty of Lincoln University in Jefferson City, Missouri in 1949. He stayed there until 1970, when he joined the faculty of Wayne State University in Michigan. Cox is best known for his attack on the â€Å"caste school of race relations,† in later years he argued his Marxist views of capitalism and race in three books: Foundations of Capitalism (1959), Capitalism and American Leadership (1962), and Capitalism as a System (1964). His final work was Jewish Self-Interest and Black Pluralism (1974). Oliver Cromwell Cox died September 4, 1974. Compared to Cox one can tell how W.E.B. Du Bois’ life influenced the way he thinks and acts. William Edward Burghardt (W.E.B.) Dubois was born on February 23, 1868 in Great Barrington, Massachusetts. He was one of the most influential black leaders of the first half of the 20th Century. Dubois shared in the founding of the National Association for the Advancement of Colored People, or NAACP, in 1909. He served as its director of research and editor of its magazine, "Crisis," until 1934. Dubois was the first African American to receive a Ph.D. from Harvard University in 1896. Between 1897 and 1914 Dubois conducted numerous studies of black society in America, publishing 16 research papers. He began his investigations believing that soc... .... To define racism we have to look at history and see where the idea of difference all started. In Theories of Race and Racism edited by Les Back and John Solomos, essays by Oliver Cox and W.E.B. Du Bois address the question about race. Cox in his essay stated that ethnocentrism, intolerance, and racism are the guideline to follow to see the origin of races. However, W. E. B. Du Bois said that history presents the facts about the origin of races. I thoughts combine Cox and Du Bois’ ideas if these two concepts were examined together I bet that we could find a little more about racism and races. Work Cited Back, Les, and Solomos, John, Theories of Race and Racism: A Reader, (New York: Routledge, 2000). Lewis, David L., W.E.B. Dubois: Biography of a Race, 1868-1919, (New York: Owl Books, 1994). Lewis, David L., W.E.B. Du Bois: The Fight for Equality and the American Century 1919-1963, (New York: Henry Holt and company, LLC, 2000). Reed, Adolph Jr., New Introduction: â€Å"The Life and Career of Oliver C. Cox,† (USA: 2000). ISBN: 1-58367-006-8